BIG's Blog: What does good strategy look like?

"A strategy is a way through a difficulty, an approach to overcoming an obstacle, a response to a challenge."

For those who may be building or modifying a strategic plan, I recommend you read June 2011, McKinsey Quarterly’s: The perils of bad strategy.

As fundraising transforms from the print analog world to the digital world, the organization must be prepared to adapt to and grow in this environment. This article provides a perspective on strategies--both good and bad.

Make sure your organization’s strategy is ready for the coming transformation of fundraising.

-Gail