Monday, June 20, 2011

BIG's Blog: Risk!

I heard someone comment once that fundraising is a risk. That could be a true statement if you don’t pay attention to your constituents, donors and fundraising efforts. Today’s opportunity is adapting a fundraising strategic plan that will mitigate these risks.

Fundraising is challenged due to the changing demographics and new technology. How does a nonprofit address both factors without the possibility of risk? The answer is creating a strategic plan that allows the organization to slowly move in a new direction. The plan must have checks and balances to ensure that risk can be avoided.

The biggest challenge once the plan has been developed is the monitoring of the process. Many times management fails to review the checks and balances and problems arise. Be sure that the management team has the skills to implement the final plan. Risk can be minimized with the proper plan and people.


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