Wednesday, June 8, 2011

BIG's Blog: Is Your Organization’s Mission Being Heard?

I recently attended a seminar on social media. The speaker began her presentation by telling a story of a bird that awakened her from sleep. The bird was singing its “song.” As she lie awake, she heard another bird join in the singing. That bird’s song was different. Eventually, so many birds joined in the song that she could not hear the original bird that initially woke her up.

Even though I had not heard of the “bird song,” the analogy of social marketing fits perfectly. Let me explain.

When social marketing began, there were only a few who were actively telling their story through social media. It was easy to get the organization’s mission heard. Now, our society is bombarded with media from all directions with everyone’s goal being the same: to make certain that their message is heard.

Now, a computer can be a phone. A TV, game system and a phone can be a computer. These are just a few examples of how technology has changed our lives. So, how can an organization use technology to get the attention of constituents, especially if there is limited staff?

Simple; begin with a plan. An organization may start by introducing one type of social media in its current fundraising strategy. Create a plan that addresses timing with current fundraising programs. Be creative and have good content. Don’t forget to “ASK” for their support. Good advice is, "Do it well or don’t do it at all."


If you are interested in hearing the “bird’s song” in the morning, click on the link, then click Morning .wav.

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