Last month – May 11 to be exact – I wrote a blog sharing the fact that Pope Benedict XVI himself had designated a Social Media Day to promote the use of social media by Christian individuals and religious communities.
This sparked several emails to me which essentially could be summarized by the sentiment of one email, “Tell the Pope I don’t get social media.”
That’s really the problem, isn’t it? Too many of us in fund raising leadership are of the generations that did not connect with what Facebook and other social networking sites were about when they first came out. And, even today, although more and more of us are opening personal and organization Facebook pages, the natural intuitiveness of using this new mode of networking and communicating is not natural; it’s learned.
Check out the book, The Networked Nonprofit by Kanter.
It’s written for us.
-Mike
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