Thursday, April 14, 2011

BIG’s Blog: What’s with the Box?

I’m going to share a short compliment I received and then encourage you to begin thinking in the same way.

One of my fund raising friends emailed me this week and said, “Mike, you don’t want us to think outside the box (a lot of consultants talk about thinking outside the box); you want us to think about a new box, don’t you?”

Yes; he got it right.

Since Gutenberg’s printing press started creating the modern form of mass produced printed books over 550 years ago, we have lived in the world of transferring knowledge and information through the printed word.

Now comes the digital word.

You’re reading the digital word right now.

We’ve about thought “outside” the old box long enough.

Now comes the new box.

All you fund raisers, start thinking about the new box.


Welcome to BIG’s Blog and yes, by all means forward our blog to your friends and co-workers.

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