An interesting article was posted on April 11, 2011 by McKinsey Quarterly on Internet standards and mobile technology. The article focused on the changing technology and the role it plays within industries and organizations.
The article addressed a new concept defined as Web-centricty. Though a future concept, this is an example of how technology is changing at a fast pace.
At a recent fundraising conference, a speaker made the statement that direct mail, email, telemarketing and web are “old technology” and Facebook, Twitter and more are the “here and now.” To some organizations in attendance, that statement was a scary thought. If this is true, the question is, “How does a nonprofit with limited resources compete with the 1.5 million nonprofits in the US today?”
For starters, let’s look at current staff. Does your organization have the personnel with the skill set to address these new forms of communication? Do you know what skills sets are needed to address the technology?
Take the time to review your current personnel and their skill sets. Make sure data analytics as well as programming abilities are included in the review. Get outside help from the experts if you are uncomfortable in dealing with the technology.
The reality is that new technology is not going to go away.
-Gail
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