Sunday, April 17, 2011

BIG’s Blog: Fast Changing World

When you hear people talking about the “fast changing world” (whether it is me writing about it in some of my blogs, or others) while one person may not be able to pinpoint all the changes that are affecting them, nonetheless, they feel it and know it’s real.

In the fund raising world, the three societal areas that affect our industry the most are: 1) Generational shifts, 2) Information technology coupled with the rise of the Internet, and 3) The rise of competition for the donor dollar.

There is so much to say about each of these topics. For fund raisers who are looking at the declining effectiveness and profitability of their large and long-tenured direct mail fund raising programs, these are the three crucial societal catalysts that are driving that change.

More to come . . .


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