Monday, April 4, 2011

BIG’s Blog: Crossing 'Another' Tipping Point

It was just over a decade ago that consumers and industry people were watching the Internet broadband penetration rate. Ten years ago, if you had high-speed access to the Web, you had a very different experience than those folks that were still on dial-up.

If you need to re-live those dial-up days, go rent the movie You’ve Got Mail with Tom Hanks and Meg Ryan. Experts speculated, marketers, agencies and media companies developed strategies, and new technology companies raised capital based upon the tipping point of high-speed adoption, as this would bring more people to the Net; hence, more commerce. They figured the tipping point at around 50%.

Well, guess what? 2011 could be the year that the mobile Web crosses the tipping point. The industry is estimating that smartphone penetration will be over 50% in the U. S. by the end of the year.

Today, your online donations are growing because of the investments you made based upon more and more people going online as high-speed Internet networks became standard.

What’s your plan for mobile?


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