Thursday, February 24, 2011

BIG's Blog: “It’s all about the Boomers!” (Statistics)

"By 2015, those aged 50 and older will represent 45% of the U.S. population." (AARP)

66% of boomers aged fifty-one to fifty-nine plan on staying mentally active through working without retiring. 49% of baby boomers plan to continue to work part-time until their health does not permit it. Their interests are travel, hobbies and investing time into things to fulfill their life.

According to the article, “Online Baby Boomers: A Demographic Profile, 2009,” there are 64.8 million Baby Boomers online. This equals 37% of all people online in the US.

Boomer women make up 19% of the total population.

What do the statistics above signify to religious nonprofits about their future? It suggests that Boomer women may have disposable income to support your missions now and into the future. If asked to participate, the nonprofits' missions may give Boomer women the opportunities to fulfill their lives.

How a nonprofit reaches out to the Boomer cohort will determine the success of its cultivation. The use of social media to communicate your message is the “wave” of the near future. If 37% of this market currently uses the Internet, they will become more comfortable with all forms of social media. Begin to plan how you will adapt your mission’s needs using social media along with current marketing methods.


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