Sunday, February 6, 2011

BIG's Blog: Board Development, Part One: Does your board have an elevator pitch?

You ask, "What is an elevator pitch?"

"Why does a board member need one?"

In simple words, an elevator pitch is a prepared speech that tells individuals who you are and what you do in just a few words. It is very helpful in defining who and what the organization does, and the role the individual plays within the organization.

It is fairly common when you meet someone new to ask, “What do you do?”

Business professionals use this two- to three-minute presentation to grab the attention of individuals they meet. It is a tool used to market the individual and the business they represent.


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