One never knows when an opportunity to use your elevator pitch will present itself. But, just developing an elevator pitch is not enough. The pitch needs to flow easily in the conversation; this takes practice.
Once a board member becomes comfortable with the pitch, they will learn to adapt the message for the type of constituent they meet. A good pitch will compel a constituent to ask questions.
There will be board members who are apprehensive about this training. To calm their fears, explain that this training process will teach them a simple way to introduce the organization to others. New board members will appreciate this training. It takes time to feel comfortable to speak about information that is new to an individual.
When an elevator pitch is delivered well, interested constituents ask more questions about the organization. This begins the relationship with the constituent. Sharing the organization's story introduces the constituent to learn more about the organization and its needs.
Help inexperienced board members get excited about their pitch. Help them to show their enthusiasm about your organization. Coach them to think about their Catholic values and how their commitment to your mission supports these values.
-Gail
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