In Newsweek 2006, Jerry Alder wrote an article, Finding and Seeking, addressing the generational changes “Boomers” have brought to religion. The article speaks to this cohort’s desire for freedom of choice when it comes to religion.
He writes, “They are no longer preoccupied with salvation in the next life but rather fulfillment in this one.”
Fortunately, not all boomers were independent types searching out some new experience different from those of their parents. Many boomers wanted to preserve traditions and to pass them on to their offspring (e.g., the homeschooling movement). (Source)
These two article site the challenges that face religious nonprofits today. Almost six years after Finding and Seeking, the question we are still asking ourselves is, “How do religious nonprofits reach out to these individuals?” Is there a place to in our mission that speaks to those who want fulfillment in this world? How will we identify those who “believe in” and want to “carry on” the religious traditions?
The answer is through research, testing and data. There is no quick solution to the challenges religious nonprofits will face as we go through these steps. Now, more than ever, the importance of collaborative efforts in research, testing and data is needed to be successful in reaching out to these individuals. In my upcoming blogs, I will continue to address the changing demographics. If you have any questions or ideas, feel free to share send them with us. (Source)
-Gail
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