Monday, July 22, 2013
BIG’s Blog: The Internet
Is there any other invention in your lifetime that has more profoundly changed people’s actual behavior and that of society as a whole than the Internet? It is, without question, one of the most significant inventions in our lifetime.
Combined with digital technology, The Internet is literally transforming our economy. No industry sector is immune to its disruptive effects…including fundraising.
At some point you have to decide whether you keep tweaking your current model of fundraising (that is essentially unchanged over 80+ years) in the hope that somehow modernizing it will turn it into a growth model…or you can shift to a new model that is built on the new reality of the Internet.
Yet the pull of the status quo is immensely powerful. Day to day, it is so much easier to keep our heads down and do exactly what we have always done. Or worse, make incremental changes and convince ourselves we are “modernizing.”
Change is hard, but so is running out of money.
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