Monday, July 15, 2013

BIG’s Blog: Can Nonprofits Break Through Online?

People are looking online for real. They are looking for answers and to connect with something bigger than themselves . . . something they can be a part of.

People are also looking for trusted filters. Why is this happening? What does this mean to me?

And as a wise person recently said, “those who they trust will not be those with engineering degrees, but humanities degrees.” People are drawn to people who care and know how to communicate.

Do you think social media is your answer? The social media platforms are just the way stations for looking and checking out what individuals and organizations are saying. But the hook is the content of your message.

If all you’re looking for are numbers on Facebook or Twitter, you will go nowhere. Superficial leads nowhere except to a longing for real. There is so much c**p out on the Internet. And then there are charities that continue to attempt to manage their image as if it’s 1952. Can they get by with this with my 86-year-old mother? Yes. Can they get by with this with my 50-something wife? Not on your life!

Starting with the cynical Baby Boomers, you had better be real online. And if you have any thoughts of connecting with 20-somethings, remember, they can smell fake a mile away.

Trying to pretend you’re something you are not doesn’t work anymore. People will Google you, check out what you are saying versus what others are saying about you online. If it smells bad, some will call you out on it.

If you want to build a base of followers online, quit worrying about the platforms (Facebook, Twitter, Pinterest, etc.) and instead have something to say that really matters.

So can nonprofits break through in the digital online world? Absolutely, but you must have something to say and it must be REAL.

Join us.
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