“This is preeminently the time to speak the truth, the whole truth, frankly and boldly. Nor need we shrink from honestly facing conditions in our country today. This great Nation will endure as it has endured, will revive and will prosper.” -An excerpt from FDR’s First Inaugural Address
Directors of US nonprofits should reflect on how this quote by President Franklin D. Roosevelt applies to the current world of fundraising. Business leaders from around the country have been educating and preparing nonprofit staff for the challenges that face the next generation of fundraisers.
It is true that nonprofits will face significant challenges if the US Postal Service discount rates are cut significantly. For small to medium size organizations, the effects could be devastating to the mission and those they serve. Postal increases are just one of the hurdles that nonprofits will face.
So, how does an organization begin to address these obstacles? Instead of waiting to react to these barriers, begin to plan, test, and implement other strategies to communicate with constituents and donors. This is not the first time nonprofits have faced challenges that seemed insurmountable.
Don’t let fear or lack of planning keep the organization from moving forward.
-Gail
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