According to the National Center for Charitable Statistics, there are approximately 1.5 million nonprofit organizations in the US today. How is your mission going to stand out from the crowd of nonprofits whose mission is similar to yours? If you don’t have an answer, here is my suggestion – ANALYTICS.
I recently reviewed the data from a small nonprofit who was looking for assistance with their fundraising program. Through a simple review of the data, I was able to identify potential major donors and monthly pledge opportunities. With this information, the organization will be able to develop a new strategy to approach these donors.
In larger organizations, analytics can supply valuable information. From this data, one can determine the donors' interests from: types of mission projects, when to send information and the level of financial support they may be able to provide.
Analytics can help move the nonprofit’s mission to the top of the list, but it does take someone who understands the theory of quantitative methods. It may be necessary to partner with an expert in the field to best apply these methods to your mission.
-Gail
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