For the past five years, I have encouraged religious nonprofits to incorporate video into their ministry. Whether it is an update on serving the poor in Africa, praying a novena or rosary or sharing a story about a seminarian or an aging priest, the organization needs to build a personal relationship with its future constituents and strengthen their relationships with their donors.
Some of you have integrated this into you website; others have not. For those who have not made a move yet, I will say it again. Adding video to your communication strategy is no longer an option. It is now imperative.
Take a look at this YouTube video — Digital Rosary marks sign of the times.
Any Catholic who spends time on YouTube may now purchase a talking rosary with Blessed John Paul’s voice. This is one example of where our ministries and outreach programs are going. Some may laugh at this gadget, but, it is the sign of our times. What does this mean for U.S. religious nonprofits?
Most nonprofits are concerned about the growing number of new nonprofits in our country. The statistics are daunting. Now, with the Internet and YouTube, religious nonprofits could be competing with Catholic orders and lay religious nonprofits from around the world. How will your organization's mission capture the attention of a future or current donor?
Social media is not going away. Now is the time to strategize regarding how your organization will grow constituent support into the future. Let us partner with you to develop a plan to integrate new communication strategies.
-Gail
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