Thursday, May 26, 2011

BIG’s Blog: Feeling Like Cassandra

For the few of you that never took Latin, Cassandra was the daughter of King Priam and Queen Hecuba of Troy. Her beauty was such that Apollo fell in love with her and granted her the gift of prophecy. But, when she failed to return his love, Apollo placed a curse on her so that no one would believe her predictions. This curse caused her great suffering all her life.

Well, I clearly don’t have the gift of prophecy, but, I can read and connect-the-dots.

HEADLINE: Postal Service runs $747 million April net loss. In case you’re keeping score, that’s more than $3.3 billion in losses this fiscal year so far. And yes, this means the USPS is on track to exceed their fiscal year 2010 loss of $8.5 billion.

But wait; there’s more. The article states:

“A federal appeals court said this week that the Postal Regulatory Commission must reexamine the USPS’ request to enact “exigent” rate increases, or price hikes greater than the rate of inflation. The PRC denied the Postal Service request to do so last September.”

Can you spell R-A-T-E I-N-C-R-E-A-S-E? And, your direct mail margins are already under stress.

There are alternative strategies to your heavy dependence on direct mail fund raising and they come from the same source your organization learned them from 50+ years ago.

Watch for my Monday blog. I know it’s the Memorial Day holiday, so maybe you can read it while you sip cold tea.

You don’t want to miss it!


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