It is so easy to forget that not everyone understands the jargon used in your business. A conversation between a company president and staff to discuss marketing results went like this:
Our plan is to drop the same quantity for next year’s campaign. Everyone at the table nodded their heads and began to move on to the next topic. The president stopped the presentation with a concerned look on his face. He questioned “Why was the campaign dropped?” From his prospective, the campaign did well.
Staff around the table looked confused. Finally someone realized what had just happened.
The president was unfamiliar with the jargon used by the marketers in the room. He thought “dropped” meant to eliminate the mail campaign. The marketers were speaking about mailing the same quantity again in the new plan.
This confusion happens all of the time. Clarify your statements if you use jargon, especially when presenting important information. Do not assume that everyone is on the same page.
-Gail
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