Sometimes a product or services name becomes iconic by virtue of the mass popularity of the product or service. Kleenex comes to mind. Kleenex was the name of the brand but it was so revolutionary and popular that paper tissues became Kleenex.
Other times the inventor/manufacturer spends a great deal of time pondering the name of the product pre-launch. For instance, Steve Jobs did not just pick any old name for his original iPod which launched the i-Product line which now includes the iPod, iPhone and now iPad.
One of the offshoots of the digital revolution is the i-this and i-that insight and mentality. Yes, this is personal communications . . . but it is about us!
Going forward, fund raisers cannot be successful without incorporating i-communications.
-Mike
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