Friday, March 7, 2014

BIG’s Blog: A Picture IS Worth More …

This just in from our friends at The Center for Media Research. It turns out a picture really is worth more than a thousand words.

Traditional wisdom held that it takes the brain three seconds to see and make sense of something.  A recent MIT study, however, showed that, using a visual in a presentation, it takes 13 milliseconds for your brain to identify and find meaning in what it is seeing. For comparison, says the report, it’s ten times faster than it takes light to travel around the Earth’s equator.

Researchers concluded that “the visual system is exquisitely adapted to the task of extracting conceptual information from visual input with every new eye fixation, three or four times a second.”

Mary C. Potter, MIT researcher, commented “ … the fact that you can do that at these high speeds indicates to us that what vision does is find concepts … that’s what the brain is doing all day long … trying to understand what we’re looking at …”

Does this mean yours truly is going to start adding pictures to my blog? Not a chance. But it does mean that whatever you were budgeting for graphics or video on your Website, you should think seriously … based upon the science … about upping those budget items.

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