Friday, March 28, 2014

BIG’s Blog: Baby Boomers and Gen-X to the Rescue

Today, baby boomers and gen-xers are closer to retirement than when we started working.

Here’s a contrast for you, though. We are the kings and queens of our fundraising organizations.  Baby boomers and gen-xers are the leaders, the senior people who are calling the shots and running fundraising organizations.

And yet, we are immigrants into this “brave new digital world.” Our kids in their 20s and 30s are the natives.

Because we are the immigrants, we are not as intuitive with the new technology . . . which means we may not see all its possibilities. But that doesn’t mean we can’t learn it … in fact, that is the strength of baby boomers and gen-xers. All our lives we have learned and adopted new technologies.

But this online, cloud-based, digital shift is changing people’s behaviors, including how they communicate and get information. We cannot underestimate how significant a change this is in how we attract and keep future supporters.

This means that our fundraising organizations are literally on-the-line. Digital disruption has already massively changed and affected other industry sectors. Now it is coming to fundraising.

But here’s the good news:

We baby boomers and gen-xers have adopted and adapted to technological change all our lives. We are the RIGHT people, in the RIGHT place, at the RIGHT time to lead our organizations through this transformation.

It’s time to begin setting your organization on the path to being 100% online.

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