Wednesday, March 12, 2014

BIG’s Blog: Changing Habits / Changing Behaviors

A few weeks ago, I was talking to the president of a technology company who paid me the compliment that reading my blog was a part of his morning routine. We all have routines. I get up early and also begin reading my overnight email, blogs, and news.

We all have pretty set routines in our fundraising work as well.

But every single day, literally tens of thousands of people you should be reaching are changing their habits and behaviors where online communications are concerned. Our smartphones do more thanks to Apps. We are all purchasing some form of tablet … and if we’re not, we are disconnecting from where the culture (and our prospective donors) is, let alone where it is headed.

Here at Browne Innovation Group, we don’t make any bones about who our target audience is. Baby boomers and GenX fundraising leaders are the people who stand to gain the most from our online courses. Our habits and usage of online tools and technology is changing our behavior in our non-work lives, yet somehow we don’t connect the dots that people in the real world we live in are disconnecting from the traditional modes of how we connect and communicate with them. We are them!

Oh sure, you don’t want to start just sending emails to that 86 year-old long-term supporter, but what about that 50-something woman you stood in line with at the grocery store? She was scrolling through her smartphone, wasn’t she?

The changing habits and behaviors of your prospects mean you MUST change the way you communicate and connect to them.

With age and experience comes wisdom.

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