What is your mission worth?
What is the difference in salary cost between “who you can afford” and “the A player” you really want and need? 10% more, 20% more, 30% more, double?
What is the difference between what the A player can accomplish and the other guy you can afford? 2X, 4X, 10X?
The difference between mediocre results and off-the-charts results.
First, determine who the A player is, and then go after her with a vengeance.
Why?
Because your mission is worth it.
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