Friday, April 4, 2014

BIG’s Blog: Profoundly Human

A book came out in 2012 that I am just getting around to . . . I should have jumped on it earlier. The book is called Networked: The New Social Operating System. The authors, Lee Rainie and Barry Wellman, use extensive data from the Pew Research Center to paint a picture for baby boomer and gen-x fundraising leaders of the convergence of three technologies and the consumer adaption to them.

In the book, they coin a term they call “Networked Individualism,” and examine the aforementioned convergence of the three technologies – broadband, mobile connection and social networking - and then destroy the common myth that people are using this new technology to disconnect from people. Rather, they argue that these technologies are creating a connection that is completely new and profoundly human.

Understanding this is incredibly important for fundraisers going forward.

It’s worth watching the below (short) video.

Drip, Drip, Drip.

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