Monday, April 14, 2014

BIG’s Blog: Money is NOT a Problem

I am luckier than most in that I have spent significant time in a very poor country. There is a saying among people who frequently go to Haiti: “There are no overweight Haitians.”

We throw away more calories from our meals than the average Haitian consumes in their average meal.

The latest figures I have seen tell us that $30,000 in gross income for a family of four in the United States is borderline, if not outright poverty level.

In most non-Western and what we would euphemistically call “developing third world countries,” that same $30,000 would put a family of four into the upper income segments of their population.

So, let’s be clear, access to donations (money) from the “relatively” wealthy people of the United States is not a problem.

The point is people have plenty of money to give you . . . you’ve just got to find a way to make it palatable.

That’s the genius of Scott Hamilton and others like him. They recognized upfront that fundraising today is essentially broken and then went on to create their own fundraising model.

Welcome to BIG's Blog!  Please feel free to forward this post to your friends and coworkers...and email me a comment at:

No comments:

Post a Comment