Monday, July 18, 2011

BIG's Blog: Responsibility

In my last blog, I asked the question, “Who is responsible for constituent and donor engagements?" The answer is EVERYONE. Leadership must take an active role in leading the engagement strategy. Fundraising staff as well as departments within the organization should be responsible.

The generational shifts between the Depression and WWII era down to the Millennials is so vast that everyone needs to be involved in establishing a new set of engagement strategies. This generational shift also includes a religious shift between the "pre-Vatican II” and “post-Vatican II” Church. Together the religious organization must create messages to which every generation of cohorts and donors can relate.

How will you present your mission to future cohorts and donors? Once you answer this question, the organization can begin to develop a plan.


This is BIG’s Blog and yes, by all means forward our blog to your friends and co-workers.

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