In a 2010 donor study conducted by Cygnus Applied Research Inc., 74% of the respondents indicated that they would continue to give support indefinitely to the nonprofit if they received the following:
1. Prompt and meaningful acknowledgements for their gifts
2. Assurance that their gift was be used as donor requested
3. Show the results of their prior gifts at work before they are asked for another contribution
I doubt that there are many nonprofits that can say they treat their donors in this manner. If donors are telling the organization how they want to be treated, why aren’t you listening? Is this not a part of the engagement process?
-Gail
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