Thursday, July 14, 2011

BIG's Blog: A Huge Change

There is a huge change underway in how nonprofits communicate with their constituents and donors. Direct mail is increasingly becoming an outdated way of fundraising. The organization must generate more funds outside the confines of the traditional strategies.

Today organizations must look to new fundraising tactics that include social media to attract constituents to their mission. What does this look like and who is responsible for creating this engagement?

My upcoming blogs will address the engagement process and who is accountable for leading this change.


This is BIG’s Blog and yes, by all means forward our blog to your friends and co-workers.

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