Thursday, July 28, 2011

BIG’s Blog: Online Fund Raising and Vocations

I recently spoke at the Benedictine Development Symposium held in Schuyler, Nebraska: A world class venue drawing attendees from across the U. S. and Europe.

In our presentation to the attendees, we spent a lot of time sharing the reality of the shift in media and communications from the paper and ink (analog) platform to the online (digital) platform, especially for potential donor targets that are 45 and younger.

We were blunt in saying, “If you’re not communicating with them online, and the younger the audience the more important it is to be online, you are simply not reaching them.”

Apparently, we sparked a memory in a number of attendees. They were asking themselves, “Where have I heard this before?”

It turns out many Development people were already hearing this message from their Vocation Directors. One Development Director said, “My Vocation Director says to forget email for people under 30, if we aren’t on Facebook or texting them, they are not hearing from us.”

One Development Director came up to me after our presentation and said, “I just texted our Vocation Director during your presentation and when I get home, we are calling you together.”


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