Over the course of this month and next, I am going to try to drive home the point that there is a very big “leveling of the playing field” for fund raisers going on through new technology.
Free can be tricky...or not.
How many large, direct mail oriented fund raising organizations use premiums by the hundreds of thousands, even as the list universe is shrinking and response rates are dropping?
Whereas a small...very small...nonprofit fund raising group uses no direct mail, but, is all over the Web actively engaging prospects; even offering a premium (free) for learning more about its organization.
Who is in the cultural conversation?
Who is using free?
Who is going to grow?
-Mike
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