Thursday, March 17, 2011

BIG’s Blog: What Part of Free Don’t You Understand? – Part Two

Over the course of the next month, I am going to try to drive home the point that there is a very big “leveling of the playing field” for fund raisers going on through new technology.

If you wanted to build a Facebook-like social network utility, what do you think it would cost? $100 million? $400 million? A billion dollars? Point is no one company or organization could afford to create this utility for their organization. And what does it cost your organization? Yep, pretty close to zero.

We understand that Facebook and other social networking sites and even Internet services like Google search make their money from advertising. Although some folks are raising privacy concerns, what is going on with these Internet tools isn’t that different from the information services business that has existed around direct mail for years.

So, if your fund raising organization raises $100,000 a year or $50 million, you are essentially using the same Facebook tool. What you do with the tool has more impact than the cost as there is no inherent advantage for larger fund raisers versus smaller.

That is the point isn’t it? Cost advantage is fading for Internet-based tools, so the “advantage” is how you use it.

What is your plan for social media?


Welcome to BIG’s Blog and yes, by all means forward our blog to your friends and co-workers.

No comments:

Post a Comment