Thursday, March 17, 2011

BIG’s Blog: What Part of Free Don’t You Understand? – Part Three

Over the course of this month and next, I am going to try to drive home the point that there is a very big “leveling of the playing field” for fund raisers going on through new technology.

We’re on a mission to essentially save established charities, especially faith-based organizations. For years, the world of fund raising has been pretty status quo; meaning that if you took over as Development Director ten years ago from someone that had been Development Director for 15 years, with slight modifications and tweaks, you pretty much raised money in the same way; your strategy stayed the same.

While there are lots and lots of charities that still raise money the same way they did 50 years ago, these fund raising groups are feeling the pinch.

Where is the pinch coming from? It is really a convergence of three major trends. First, technological change; and since this is the subject of this series of blogs, I will obviously be talking more about this in coming blogs. Second are the generational changes; the oldest Baby Boomers turns 65 this year and the oldest GenXer turns 45. Are you talking to them? And finally, the third major trend is the explosion in the number of nonprofit organizations essentially doubling in the last 15 years. This is significantly raising competition for dollars.

While most of our practice is working with larger fund raising organizations, we are also looking at methodologies to help small and mid-size organizations get their head around these changes and develop new strategies and tactics. Let me know if you would be interested in learning more about that.


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