A long time ago, growing up in the Midwest, I learned a simple hunting adage, “If you want to shoot ducks, you have to go where the ducks are.”
Erik Sass posted a short, but eye-popping, article in Social Media and Marketing Daily last week entitled: Four Out of Five Kids Ages Five and Under Are On the Web. He knew it would sound so outrageous to older readers (like me) that he began the first sentence of the first paragraph with, "No, this is not a joke."
Now, let’s get real, fellow fund raisers; it’s going to be a long time before we worry about the Philanthropic habits of today’s five-year olds, but, the point is that Internet usage is very much a part of everyone’s life today and will be the future.
Start planning for your future donors today.
-Mike
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