Ashkenas states that Peter Drucker (another famous professor and strategic consultant) reportedly once said that the biggest curse for any business was twenty years of success. Markets, environments, and technology can change so quickly that no amount of profit today guarantees success tomorrow.
Is there any leader today of a fundraising group who wouldn’t shout a big “Amen” to that statement?
In his article, Ashkenas uses three examples of organizations that were either slow or didn’t change their strategy: AOL, Kodak, and the U.S. Postal Service.
But Ashkenas saves his harshest comments for Postmaster Patrick Donahoe and the U.S. Postal Service.
Ashkenas ends his article with a sobering warning that applies to fundraising leadership today.
Take a hard and critical look at your fundraising business model and your results for the last five years. If it is not what your organization needs, then start looking for alternative strategic fundraising business models.
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