Thursday, July 12, 2012

BIG'S Blog: Being Very Clear on the Goal

Fundraising is about, well, raising funds. In fundraising, the goal is to raise money. Period.

Isn’t it amazing when you peel back the onion to get to the core of an issue, question, or agenda that the issue, answer, or priority becomes very clear?

A friend of mine has a favorite saying: “Nothing focuses the mind as much as running out of money.”

Fundraisers, like other professionals, can begin to define themselves as “what they do,” rather than “what they are.” But it is the “what you are” (fundraisers) that keeps the revenues flowing into your nonprofit’s missions year after year.

As the fundraising playing field shifts from analogue to digital, and marketing and advertising shift from offline to online, the fundraising goal remains the same… raise money.


Welcome to BIG's Blog!  Please feel free to forward this post to your friends and coworkers...and email me a comment at:

No comments:

Post a Comment