Tuesday, January 3, 2012

BIG’s Blog: Apple Still On Top

If my house is a microcosm, Google Android better get its act together. The latest Android I’ve seen, the Samsung Galaxy Nexus with 4.0 version of Google’s mobile OS, is very fast and runs on Verizon’s 4G LTE network, but is actually bigger than the iPhone.

Too late for my wife who loves her new iPhone 4S after struggling with two versions of Android smartphones. And Siri, Apple’s built in digital assistant is the icing on her Apple iPhone cake. Both my 20-something daughters are jealous of mom’s new phone, so guess what they will buy when their current Android smartphones are up for trade?

According to Neilson figures that were just released, Apple is still on top with 29% marketshare of smartphone sales, then HTC running Android at 21% and Blackberry at 17%.

I’ve got a one-year-old Blackberry flip but no touchscreen, and a minute selection of apps compared to Apple and Google. Back in 2007, when the iPhone first came out, Blackberry was king. But Google and Apple evolved their platform, bringing in the apps marketplace for the apps that brought more people to smartphones.

Smartphone penetration of the mobile phone market will pass 50% this year.

What are your donors carrying in their pockets and purses? And are you planning to communicate with them through their smartphones this year?


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