Reading that online is the fastest growing channel for donations shouldn’t be a surprise to anyone. After all, ten years ago, most nonprofit fund raisers were getting zero donations online.
What might surprise you is that according to a recent Convio study, the average online gift is now $91.94 up from $80.80 in 2009 and $67.47 in 2008. How does that compare to your average direct mail generated gift in the $20-range?
In fact, Convio calculates that every usable email address is worth $12.78. Yes, you read that correctly.
So, what is your plan to start collecting email addresses and using email in your fund raising?
-Mike
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