Tuesday, September 20, 2011

BIG’s Blog: Online is the Fastest Growing Channel for Nonprofit Giving

Reading that online is the fastest growing channel for donations shouldn’t be a surprise to anyone. After all, ten years ago, most nonprofit fund raisers were getting zero donations online.

What might surprise you is that according to a recent Convio study, the average online gift is now $91.94 up from $80.80 in 2009 and $67.47 in 2008. How does that compare to your average direct mail generated gift in the $20-range?

In fact, Convio calculates that every usable email address is worth $12.78. Yes, you read that correctly.

So, what is your plan to start collecting email addresses and using email in your fund raising?


Welcome to BIG’s Blog and yes, by all means forward our blog to your friends and co-workers. 

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