Monday, September 5, 2011

BIG's Blog: Contingency Plans

Yesterday, the lead story for a national news station was about the Postal Service Facing Default, Shutdown Without Congressional Intervention. 

Postmaster General, Patrick Donahoe stated that the USPS faces a financial crisis. The timeline could be as early as this winter. This should be the wake-up call to anyone who uses direct mail for business. 

This is the prime mailing season for many nonprofit organizations. Acquisition mailings, annual appeals and annual pledges are just a few of the programs that could be affected by a shutdown. Has anyone given attention to this situation in your organization?

How will your organization recoup the loss of income if a shutdown occurs? If this actually takes place, what are your next steps? What is the contingency plan?  Who is asking these questions and responsible for finding the answers?

Regardless whether the USPS defaults or not, contingency planning should be in place to address any situation affecting your income. The fundraising world is changing — digital communications, changing demographics...just to name a few areas. If you are concerned about the future of your organization’s fundraising programs, now is the time to take action. Develop a business contingency plan to ensure that your organization has long-term sustainability.


This is BIG’s Blog and yes, by all means forward our blog to your friends and co-workers.

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