Bob Lefsetz writes a blog mostly about the music business. Recently, he wrote, “The album is dying in front of our eyes.” He goes on to say that both Elton John and Paul McCartney released new albums and Elton’s isn’t in the Top Fifty and McCartney barely broke 20,000 worldwide sales this past week.
So Lefsetz rhetorically asks, “What’s the industry to do?” and then he gives his answer: “Have a rethink.”
It would be such an easy segue to compare album sales to direct mail appeals for nonprofits; but let’s not go there yet again!
Rather, consider your Website.
I’ll bet you have redone your Website within the last couple of years. And, have you maybe added features you didn’t have before like video, for instance, or links to Facebook, Twitter, or YouTube?
But what is your Website’s true purpose?
Could you replace your Website with a Facebook page? Seriously, could you? At least with a Facebook page there is the dynamic of constant posts. Facebook pages can link to video. If your organization has a Facebook page and a Website, which do YOU check out more often?
If you’re like the 99% of people I ask, it is Facebook. And why? Could it be the dynamic of reading a comment or seeing who has posted a picture?
Will I feel or see that same dynamic on your Website? And if not, why not?
Is your Website just static information with some pictures and stories you change every two weeks or once a month?
Do your mission and ministry come to life on your Website?
Do this: Ask someone not connected to your organization – preferably someone you barely know – “What do you think of our Website?”
Now, ask someone you know well, “Does our organization come across on our Website?”
Oh, and one more thing, make certain these people are under 35 years of age.
Listen to both of them.
Time for a rethink?
Join us.
-Mike
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