- Attend with a group of friends and we enjoyed dinner, maybe some dancing but a lot of laughs. Spent no time on social media
- Had dinner beforehand with a couple of friends, enjoyed the music with little interaction during the music – talked about it after listening to the band’s CD’s on the way home, and updated your Facebook account in the car or at home if you drove. Spent maybe 10% of your time on social media
- Went to the concert with one or two friends. Your actions of the night:
- Arrive at concert
- Upload pictures on a Social Media site
- Listen to music
- Comment on social media websites
- Listen to more music
- Upload video from concert
- Comment on others peoples’ comments to your pictures/comments (missing song you really like)
- Listen to more music
- Meet up with random concert attendees you meet online that night
- Go home and create a video/picture montage of the evening
Monday, April 15, 2013
BIG’s Blog: Social Media and Generational Perspectives
My friend Dave Targonski recently had the opportunity to observe – up close and personal – how the Millennial generation engages social media. Dave is a fundraiser, the father of five, and a Baby Boomer. Here are his ruminations.
The last time you heard live music what did you do?
Spent 50% of time on social media
Depending on how you answer, you could be in the Greatest Generation, a Baby Boomer, or a Millennial. Think about what these actions say about each group.
While I would not even think to act like a Millennial, think about it from their perspective. The concert is not just a concert; it is a shared event among a large group of people who I may or may not know. I will sacrifice my pleasure (listening to the song) to give pleasure to unknown people via my use of social media. Instead of detracting from the experience it actually makes it a better experience.
In terms of fundraising, it illustrates the HUGE gap between how the generations engage with social media. One-size-fits-all direct mail is fine for the Greatest generation, but for the Boomers, now that they have engaged social media, one-size-fits-all direct mail is looking a bit dated. To the Millennials, well, they aren’t even opening the snail mail.
Courtesy of Dave Targonski, Belmont Abbey College.
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