Wednesday, April 10, 2013

BIG’s Blog: The Connection Economy

What does the “Connection Economy” mean?

Seth Godin, the prolific blogger and author, explains it this way:
“In the connection economy, there is a dividing line between two kinds of projects: those that exist to create connections, and those that don’t. The Internet is a connection machine. Virtually every single popular Web project (eBay, Facebook, chat, email, forums, etc.) exists to create connections between humans that were difficult or impossible to do before the Web. When you tell us about your business or nonprofit, or public work project, tell us first how it’s going to help us connect. The rest will take care of itself.”
Something has changed in how people (you and me) EXPECT to communicate, whether it is a business we buy from or a nonprofit we support.
Another word for “connection” through the Internet is “interaction.” Are you interactive with your supporters? Or, better yet, can your supporters be interactive with you?

If today your campaigns don’t exist to create connections, maybe it’s time to re-think how you’re connecting.

Join us.


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