Friday, April 5, 2013

BIG’s Blog: The Clock Is Ticking

In his book, Outliers: The Story of Success, Malcolm Gladwell coins the phrase “The 10,000-Hour Rule.” Essentially, Gladwell argues that the key to success in any field of endeavor is, to a large extent, a matter of practicing a specific task at least 10,000 hours.

Put into a forty-hour workweek, that is about five years . . . and, anecdotally, we would pretty much agree that it tends to make sense.

You are already a competent and accomplished professional in the work of fundraising, as it has been practiced for the last forty-some years. You have long-since passed your 10,000 hours. Now, however, the very foundations of how fundraising is practiced are shifting. It’s that darned online thing! And it takes a whole new fundraising model.

You’re the Development Director or leader and you know… or guess … that your organization has another five years of income generation (albeit declining) through your direct mail program.

Don’t you think it is time to start building up a new online model that appeals to younger generations? Accepting that it will take five years to get it really rocking and rolling…why are you waiting?

Join us.


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