Thursday, December 1, 2011
BIG’s Blog: Mobile for Fund Raising – Part Two
Yesterday, we learned that people are increasingly using mobile devices . . . smartphones and tablets . . . to check out Web sites. But, does your organization have a smartphone or tablet version of your Web site?
If you do, then you are ahead of the game.
But if you don’t, it turns out you are in good company. According to Sean Carton in his article entitled, Go Mobile Now!, 70% of all business Web sites do not have mobile smartphone or tablet versions. I wonder what the number is for nonprofit Web sites?
Sean states, “We’ve gone past the point where having a mobile device is an option. Currently, upwards of 80 million people in the U.S. have smartphones. The mobile Web has clearly reached critical mass.”
So, why are so many behind in mobilizing their Web sites? Sean Carton believes it is the usual suspects; tight budgets, expertise in mobile is hard to come by, and most organizations are still struggling with social media and expanding marketing channels. Sound familiar?
It turns out it doesn’t have to be expensive, time consuming or technically difficult. Click on the link above and read the full article which offers options for converting your Web site.
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