Sorry my earlier blog this morning was so hard to read. Let’s try this again!
Katya Andresen reminds fundraisers that a third of all online giving happens in
December. Of that total, 10-20% happens in the last two days of the month. And on
December 31st, online giving peaks between midday and early afternoon.
How’s that for precise? Welcome to the world of always-on Internet-based fund raising.
And by the way, we’re talking about hundreds of millions of dollars here!
What’s your online communications plan for this week?
You thought you had it covered with that email you sent out in early December, didn’t
you?
Maybe it’s time to rally the troops to get a few email blasts out this week reminding your
donors to remember your organization as they plan their end of year giving.
It’s too bad you don’t have as many email addresses as you do mail addresses. Make
a note to work on that next year…which is a good way to remind you that it’s not too
early to make a New Years resolution to really get this Internet-based thing figured out in
2012.
-Mike
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