Wednesday, June 18, 2014

BIG’s Blog: YouTube It

Have you ever heard of the Geico camel?

Me neither … until I did hear of it.

And why had I not heard of it? Because most Americans my age (I’m a baby boomer) don’t watch that much live TV. In fact, other than sports or an occasional awards show, anything that I think might be worthwhile on TV, I will DVR.

So I am pretty immune to television commercials. If I am watching something I DVR’d from broadcast or cable, I am blasting through the ads. In fact, I probably watch more Netflix than anything on regular TV so I just don’t see that many commercials.

Think I’m unique? Don’t bet on it.

Have my media-watching habits changed in the last ten years? You betcha … and so have yours!

We all remember when there were only three broadcast-television networks. If you watched TV, you were watching one of those three networks. This meant that the cultural conversation was fairly homogenous.

Not anymore. In fact, we were never really homogenous . . . but with limited choices, it just seemed that way.  

Media has fragmented to appeal to the real heterogeneous audiences that … in reality … always existed. With few exceptions, there is no single cultural conversation, but rather many niche conversations.

Here is something I have learned if you occasionally have to face one of those “clueless cultural moments” … go to YouTube and type it in.

Anything about anything is on YouTube.

Oh, by the way, is your fundraising organization’s story (or stories)  on YouTube?

The Geico camel is: Click Here


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