Wednesday, June 11, 2014

BIG’s Blog: Mid-week Musings on Change in Fundraising

“The single biggest problem in communication is the illusion that it has taken place.”  - George Bernard Shaw
I write and speak extensively, all with the core message that fundraising is changing before our eyes. The analogue world of print-and-ink direct mail appeals (that built the revenue that powered your organizations for the last 60+ years) is in decline. And as direct mail declines, you lose your engine to acquire new donors.

So many hear my message, but don’t act.

“The most talented captain can’t save a ship with a hole in it.”
- Unknown

Way too many fundraising professionals who are experts in the art and science of direct marketing (direct mail appeals) continue the delusion that mail will last forever. Seriously, if I see one more fundraising association-sponsored workshop with the title, Direct Mail is Alive and Well … I will become physically ill.

We all know that the future is online . . . but you keep telling yourself that nobody has a way to make it work . . . which of course is utter nonsense. You cling to the illusion instead of doing the work to make the change.

“It’s so easy to talk ourselves into failure before it even shows up.” - Seth Godin


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