Wednesday, August 7, 2013
BIG’s Blog: Fundraising Vendors
I spend a fair amount of time on the phone with board members, CEOs, Development Directors, and leadership of faith-based organizations answering questions about future directions of fundraising. That’s part of my job! But lately, I am finding myself spending a lot of time on the phone with old (and new) friends who are vendors to the fundraising industry. These are really great people and many of them are seeing digital disruption grab hold in fundraising. And most are unsure of where it goes, or even where they fit in with the new digital landscape.
The fine line that many of these vendors walk is compounded by the fact that the demand for their product or service is today. And though they see some of the same signs of decline that you see, you are still asking them for product and service.
The truth is that nobody wants to buy a product or service from a vendor who is telling you that things aren’t as good as they used to be. Vendors aren’t going to be the first to tell you things aren’t as “rosy” as they once were. You are depending on their product or service to continue to generate revenue for your organization, and they are running a business that needs to be there to support you.
A vendor’s job is to deliver a great service or product on-time and on-budget.
The path to the future of your fundraising department is YOUR job!
You know . . . I know . . . and most vendors know you need a new online digital-based fundraising model to capture younger supporters – starting with the Baby Boomers. We can help you with that.
But meanwhile, keep working with your current vendors with successful programs that connect with the Depression and WWII generations.
-MikeWelcome to BIG's Blog! Please feel free to forward this post to your friends and coworkers...and email me a comment at: firstname.lastname@example.org