Tuesday, June 19, 2012

BIG’s Blog: Keep It Simple, Stupid

For my readers who may never have heard the phrase “Keep It Simple, Stupid,” it is not meant to offend but to enlighten. It is also known as the KISS principle.

James Carville, former President Clinton’s campaign director, is famous for using the KISS principle in Clinton’s first run for the White House by modifying it and stating, “It’s the economy, stupid.”

Carville’s phrase embodied the core of the message of the KISS principle:  you have to keep the message and focus simple and to the point.

This is incredibly important in today’s fundraising environment where the number of nonprofits chasing donations is growing faster than the donation pie. But it is also important in today’s online, real-time environment. Every single message that emanates from your organization must be focused, simple and consistent with your overall message or you risk confusing current and potential donors.


Welcome to BIG's Blog!  Please feel free to forward this post to your friends and coworkers...and email me a comment at:

No comments:

Post a Comment