Thursday, June 21, 2012

BIG’s Blog: It’s Not Transition … It’s Transformation

At the turn of the 20th century, horsepower literally drove the personal transportation system. The early automobiles were invented in the late 19th century, but the early years of the 20th century saw the beginnings of automobile mass-production and hence mass-adoption of the automobile.

But, let’s be clear, there was no transition from the horsepower driven transportation system to the automobile transportation system. There was no half-horse / half-auto intermediate “vehicle” that transitioned the horse-based system to the automobile-based system.

The horse-based transportation system faded away as the automobile-based transportation system grew.

Likewise, there will be no transition from the direct mail-based fundraising model to the Internet-based fundraising model.

It’s not a transition … it’s a transformation of the way you do fundraising.  

The more you really know about the real-time, always-on Internet, the more you understand how different it is to effectively use this growing and dynamic platform to build supporters for your organization.

Yet how do you learn if your focus is always on the day-to-day programs and issues of your direct mail-based fundraising model?

The answer is – you can’t. At some point you have to stop and develop a new plan for the post-direct mail fundraising world. And part of that plan is to learn what you don’t know about the real-time, always-on Internet-based fundraising model.

Recently I spoke to a group of fundraisers about this topic and my talk was filmed. Click on the link below to see the short video.


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